This week we choose to review a few of the photography sites that requested feedback. Don’t worry if you do not have a photography website; the tips we are sharing this week holds true for all kinds of sites.
Location, Location, Location.
Once again we are seeing a number of professionally built sites that are missing a key ingredient — Location, Location, Location.
If you were selling cookies on a street and told your friends to come find you, do you think they would be able to without you providing your exact location? The same logic holds true in the online world. Listing your physical location or area in which you conduct business is a must.
Location helps customers find you in two ways. The first is when customers search online for photography services in their area. Did you know that search engines are now using your location in order to provide you with more relevant results? Thus websites that have location information listed are going to show up higher (first) in search results than those that do not. If you are on the 10th page of results because the search engine doesn’t know where you are, then no one is going to see you and the business opportunity is lost to a local competitor.
The second reason why you should add your location information is for logistical reasons: to help