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If you ask any designer about the main elements to be considered for successful web design, they will most likely mention the quality of the images used as one of the main components.

There is some undeniable truth to this – high quality photography not only demonstrates the skill and care of the website owner (even if the pictures aren’t theirs), they also help with the promotion process if, by chance, the website you’re editing is focused on selling products and services or reviewing already existing products.

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No matter what type of small business you own, you will eventually need to market it in order to grow. And one of the first things you will need when creating any piece of marketing collateral is imagery. Your website, social media profiles, online ads, editorial pieces, print ads – virtually anything you do to promote your brand could benefit from imagery. But not just any imagery – bad images can often hurt your marketing efforts more than having no images at all.

In order to get appealing, engaging, flattering images of your place of business, your products, or your services, you’ll most likely need to hire a professional photographer at some point. Forming a good working relationship with a talented photographer can have a huge impact on your business’ public image. In order to start that relationship off on the right foot, and keep it from ending up on shaky ground, there are some common misconceptions to be aware of. Educate yourself by reading the myths and truths below, have clear and candid communications with your photographer, and you’ll form a lasting relationship that will benefit your business for years to come.

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How many times have you heard the phrase “A picture is worth a thousand words”?  Maybe because there is an exceptional amount of truth to that statement, pictures have the ability to communicate ideas and feelings a lot faster than text. That is why it is really important to find good high quality images to improve the overall impression and effectiveness of your website. We have gathered some great sites to help you find the right stock image that can invoke the proper positive emotions from your visitors.

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When you are walking into a building for the first time, you automatically begin to think about your feelings about the establishment. Websites work in the same way, when visitors come to your site they are formulating an impression of you or your organization. In order to land a strong impression your website has to display a sense of pizzazz and style that can keep visitors interested in the main content of your website. This week’s Example Site Wednesday belongs to Scarab Pictures, a delightful website made by an artistically intuitive freelance photographer named Claire. Claire has created a website that not only showcases her talents, but does it in a way that is very innovational and original.

“I’ll make an image out of anything, everything can be beautiful if you look at it a little differently.”
– Claire

Claire has created a website that not only showcases her talents, but does it in a way that is very innovational and original.

The homepage message is clear and direct to the overall purpose of the website. The navigational links are personal and positioned neatly.

It’s Wednesday and that means it’s time to showcase another awesome Webs website. Today we would like to introduce everyone to AugieDoggy.com, a website dedicated to chronicling the adventures of two golden retrievers Augustus and Tiberius.  Check out the fun and creative imagery that the website owner utilizes on this website:

AugieDoggy.com does a phenomenal job of showcasing the owner’s love and dedication to the two pups. This is achieved by posting regular blog posts filled with lots of colorful and unique imagery, creating a dedicated social media presence and offering website visitors the ability to subscribe to their website.

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This week we choose to review a few of the photography sites that requested feedback.  Don’t worry if you do not have a photography website; the tips we are sharing this week holds true for all kinds of sites.

Location, Location, Location.

Once again we are seeing a number of professionally built sites that are missing a key ingredient — Location, Location, Location.

If you were selling cookies on a street and told your friends to come find you, do you think they would be able to without you providing your exact location? The same logic holds true in the online world.  Listing your physical location or area in which you conduct business is a must.

Location helps customers find you in two ways. The first is when customers search online for photography services in their area. Did you know that search engines are now using your location in order to provide you with more relevant results? Thus websites that have location information listed are going to show up higher (first) in search results than those that do not. If you are on the 10th page of results because the search engine doesn’t know where you are, then no one is going to see you and the business opportunity is lost to a local competitor.

The second reason why you should add your location information is for logistical reasons: to help

Photography websites are a unique because the main content on the website consists of mostly images, rather than text. If you are running a photography website, here are some key elements you should incorporate into your website to make your photographs stand out.

Minimalism

A popular trend in photography websites nowadays is minimalism. This aspect is key, since your website should ultimately highlight, rather than detract, from your pictures. Not only should your layout be clean and simplistic, but so should your color scheme. Using a dark background, especially black, will increase the appearance of contrast in your photographs. Employing the theme of minimalism in all aspects of your site will be sure to keep the focus on your art, rather than the website. Check out the Webs template titled “Darkroom,” which was designed specifically for the needs of photographers.

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