Personal Branding Icon

Typically on the Webs blog we are focused on you as a small business owner or as an entrepreneur. But today, we are going to focus on you as an individual; to better yourself as that business owner or entrepreneur.

Of course, we are referring to personal branding.

Personal Branding is defined as:

the practice of people marketing themselves and their careers as brands

In which case, for those of you who feel it’s impossible to distinguish between you and your company, you can understand that personal branding is just as important as your company’s brand itself.


Personal portfolio site example

Here at Webs, we are chock full of website marketing solutions and advice for entrepreneurs looking to launch and grow their small businesses. But what if what you’re trying to promote is yourself? Don’t worry enterprising self-branders – we’ve got your back too.

If you’re looking for inspiration for your own personal branding site or online portfolio, check out this well-organized and energetic site from Webs user Jaclyn Vetrano. A recent graduate of SUNY Geneseo, Jackie uses her website to promote herself and her body of work to the world (specifically to possible future employers, we imagine). Let’s talk about some of the elements that really make this personal promotion website pop:


Today’s post comes from Alex Mitchell, Webs’ lead analyst.

Sarah has posted a lot here on the Webs blog about the importance of branding your small business (Also see: Understanding Branding) so that your customers recognize what your company stands for and choose to return to it time and time again. However, one attribute of branding that many small business owners overlook is Personal Branding.

Like it or not, as a small business owner, your personal life has the potential to reflect positively or negatively on your business’s perception by potential customers.



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