Our series on local promotion for small businesses continues today with a look at the wildly popular review site, Yelp.

Whether you are an avid user of Yelp or have never used it at all, there’s no denying its importance for small businesses. Yelp’s mobile and desktop applications help users not only discover local businesses, but rate and discuss them as well. And unlike social media sites like Facebook and Twitter, your business can be found on Yelp whether you put it there or not. Considering that nearly 1.1 million reviews have been written on Yelp to date, that fact should give you pause. How many people have reviewed your business so far?


We’re continuing our series on small business promotion. Today’s topic is Paid Search Advertising so we brought in the big guns, aka Asheley Dozier, our Acquisition Marketing Manager. Enjoy!

We’ve talked a lot on the blog about search engine optimization (SEO), but there is a whole other side to getting found in search engines: Paid search. Often referred to as SEM (search engine marketing), paid search advertising is made up of text ads or sponsored links that are found at the top and on the right side of a search engine results page. All search engines have paid search programs, but Google AdWords and Bing Ads are the most popular.



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