Does an inexpensive, highly effective marketing tactic that requires minimal time investment sound too good to be true? Well it’s not – and it’s called user generated content (UGC). The best part? Other people do most of the work for you.

Okay, that last bit might have been a bit hyperbolic. While it’s true that a UGC campaign does center on content provided by outsiders, the best campaigns do require some time investment from the marketer running them. There is planning the campaign, and then effectively leveraging the materials that are generated by it, but everything in between is up to brand advocates – your current and potential customers.



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