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Research has shown that the average visitor spends 8 seconds on a site before deciding whether or not to leave. What does this mean for you? This means you only have 8 seconds to impress and inform a potential customer before they ditch your site for good. A good first impression is vital to your business’ site, and you only have one chance, and eight seconds, to make it.
With this being said, you may be wondering what should or should not appear on your website’s homepage. Below we have outlined what to include and how to include it.