With Instagram, Snapchat, Periscope and more eating up all the virtual column inches these days, good old email marketing doesn’t get a lot of attention anymore. Everyone is so worried about whether or not they’re live-tweeting, self-broadcasting, and keeping up with all the other ‘shoulds’ of modern marketing that they forget to perfect their strategy on what remains one of the most effective platforms – email!

With the holidays just around the corner, now is an incredibly important time to optimize your marketing efforts – especially if you sell things online. Even if you don’t, email is a great way to bring people in to your physical store and keep your brand top of mind as people are filling out their holiday gift lists.


Amazon search bar

Technically, search engine optimization (SEO) is a means of optimizing your website’s ranking in just about any search engine. However, since Google is by far the most popular search engine in the US, most SEO agencies and gurus abide by Google’s standards of SEO best practices. Although the search engine giant is notoriously secretive about the details of their algorithm, they’re open about general best practices such as producing high quality content, good link building, avoid black hat tactics and the like.



With the unofficial start of the holiday shopping season coming tomorrow, we thought it would appropriate to kill two birds with one stone and show you a great Webs user website that also has some fantastic gift ideas.

The Little Raspberry is an online shop based in Australia that sells custom and pre-made wall art for the home and for kids and babies’ rooms. They offer designs that are printed and shipped, as well as downloadable prints that you can print for yourself. What’s so great about The Little Raspberry’s website? Let’s see:


Webs coupon codes

As of this week, Webs Pro website owners have a new tool with which to grow their online businesses: coupon codes!

Limited time: Save 40% on a new Webs package with the code WEBSBLOG40 at checkout! Click here.

The ability to create customized coupon codes is one of the most frequent feature requests we see. If you are among the business owners who requested coupon codes, you most likely already have a good idea of how you would use them. But if you haven’t considered this option before, here are a few examples of how you might use coupon codes in your own business:


As we begin wrapping up our series on holiday marketing preparations, it’s only appropriate that today’s example site focus on a Webs user site that is doing a great job with ecommerce.

Kudzu Soap Company in northern Georgia does a fantastic job of using their website to marketing and sell their handcrafted bath items. Let’s take a look at 4 ways Kudzu’s website is set up for success:

1. Dynamic homepage ads. When you first arrive at Kudzu’s page, you get a snapshot of everything that’s going on with the brand without having to navigate around. This is a great way to get your important messages across before people have a chance to get distracted or hit the back button. Within 15 seconds I already know that they have special offers on Facebook and Twitter, I’ve seen an image of their products and packaging, I know where they are located, and that they make handcrafted soaps, boy mousses, and sugar scrubs. Not too shabby for a 15 second first impression.


Here in Silver Spring, Maryland it’s a pretty dreary day. So today’s Webs user Example Site post will attempt to add a brighten things up a little by featuring The Beachcat Sail Company of Reno, Nevada!

Beachcat sells customized sailing vessels through their website, and they have done a fantastic job of setting up their web store and supporting sales throughout their site. We’re going to take it piece by piece and talk about what makes it so successful.

Reasons To Believe
Whenever a business decides to sell a product, part of their marketing plan should be coming up with their unique selling proposition, or the best “reasons to believe” for their potential customers. Beachcat shares these right up front on their homepage, citing their outstanding design and performance and their premium materials.


Today we would like to showcase a clean, well organized website dedicated to a preschool in California: The ABC Learning Childcare & Preschool:

The owner of ABC Learning Childcare & Preschool designed their site so it’s easy to navigate and clutter free. Keep in mind, when building a business website, less can really be more.

A lot of website owners that are starting out and learning about how to make a website encounter the problem of wanting to showcase everything they have all at once. This can lead to a  cluttered, disorganized website that is visually unappealing.  Having too many elements on one page makes it difficult for website visitors to grasp the purpose of your website and the key message that you want to convey.  Too many elements can also negatively impact your website design. In a recent survey, we found that design is often seen as the most important factor in creating a good website.


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