Holiday Shopping Infographic Cover Photo

We are just a little over a week away from Halloween weekend, which means one thing: it’s time to talk about holiday marketing!

Not what you were expecting?

Google did a lot of research into some trends seen during the 2014 holiday season, and found that 48% of holiday shoppers did a majority of their shopping on or before Cyber Monday; and a quarter of shoppers asked did some shopping before Halloween.

Not surprisingly, 78% did that holiday shopping research online and 40% successfully purchased. We can only assume this percentage will grow this year. In which case, we urge you to prepare your website for the holiday rush!

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October has officially begun, which puts us smack in the midst of holiday planning season. Savvy marketers (like yourself) have long since finalized their overall marketing plans for the season, but there’s one item you might not have included on that list: your website!

Amidst all the email campaigns, social media planning, online ads, and print ads that make up the typical holiday marketing plan, people sometimes forget to polish up the destination all that marketing is directing people to. If your marketing efforts are successful, you’ll have lots of new visitors making their way to your website. Don’t drop the ball once they get there! Here are 4 things to do this week to make sure your site is serving you best throughout the season to come

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The 2012 holiday shopping season is off to a record start, and there’s still a lot of shopping yet to be done in the month of December. With the big box stores’ Black Friday and Cyber Monday sales out of the way, this may be the perfect time for small businesses to fill in where those major retailers disappointed consumers.

The infographic below from LivePerson shows some key holiday shopping trends and attitudes that can still be useful through the rest of this year and in your planning for the 2013 holiday shopping season.

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