For anyone scratching their head and wondering why we’re bringing this up just days after the Fall equinox, read these words of wisdom from Michael Klein, Adobe’s Director of Industry Strategy:

“At this point in time everybody is locked and loaded in many shapes and forms. If you haven’t already had a launch date of September or October, you’re probably late for this holiday season.” (

Now, if you’re reading this blog, you’re likely a small business marketer with a good deal more agility than a company like Adobe. So don’t panic if you’re not “locked and loaded” just yet – but this is definitely the time to get moving.



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