Most often, our Webs example sites feature small businesses. But during this time of the year, it seems most appropriate to feature a non-profit doing great work in our local community.

Building Hope, Inc. also has a special place in our hearts here at Webs, as it was founded by the mother of a long-time member of our support team. For the past few years, the whole team here has had a great time collecting and wrapping gifts to be delivered to families in the surrounding counties. This year we’ll be sending gifts to 82 kids. If you’d like to get involved with Building Hope, you can view their volunteer opportunities here.


As the holidays approach, charitable organizations are really starting to ramp up their outreach and marketing in order to capitalize on the ‘season of giving’ to come. If you’ve ever considered philanthropy or charitable marketing as a strategy for your business, now may be the perfect time to think of creative ways to get involved.

What are the benefits of charitable marketing for your business? There are several. One being that it builds goodwill for your business and establishes positive associations for your brand. (We posted a full article on branding through philanthropy awhile back that might be helpful.) Charitable marketing is also a great way to gain exposure for your business by leveraging the audience and trading on the recognition of another brand — the charity itself. Finally, your charitable activities give you something new to talk about on social media, in your own email marketing, in press releases, and elsewhere, in order to drum up traffic to your website and your store.



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