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Yesterday was one of the most anticipated events of the year in the United States: The Super Bowl.

Not only were sports fans excited to see their favorite teams (or biggest rivals) play, but marketing enthusiasts everywhere were eager to see what commercials had been produced for the game.

With millions of viewers, airing your commercial during the Super Bowl could be the Holy Grail of your marketing career. You want to be memorable, impactful, and positively surprising.

That’s why it was such a thrilling moment when small business GoldieBlox earned a 30 second spot last year (sponsored by Intuit) to empower girls to take interest in subjects like engineering.

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