Brand name compilation

Naming your business can be one of the most challenging pieces of launching a business. There is so much equity tied up in a name, how it correlates with your logo, and the emotions and connotations it stimulates from its audience. One can easily fall down the rabbit hole while trying to pick the perfect name.

Fortunately, we’re here to help! There are a few tried-and-true tips to narrow your search and come up with a long-standing name for your business. While many of you already have a business name, you may be considering a rebrand or renaming, and these tips apply to you, too.



You’ve had the brilliant idea. You’ve analyzed the logistics. You’ve finally decided to start your own business. All that’s left to do now is name it, right?

Easier said than done. Naming a business is an incredibly important first step toward future success, and the importance of getting it right can’t be overstated. Because building a brand takes time and dedication, changing the name of your business is a major undertaking and should be avoided if possible. The best way to avoid a name change? Taking the time to select the right name from day one.


Small business set up infographic header

Many small businesses start as a hobby, and then take over a larger and larger percentage of the owner’s time until the proportions flip and the hobby has replaced a full time job. And while this gradual evolution is certainly logical, it can also lead to skipping some important steps when setting up a business.

If you’re thinking about starting a business – or maybe just want to check your progress – have a look at the infographic below. It details the 10 steps necessary for a business to get started on a solid foundation. In short, they are:


So, you’ve decided to take that entrepreneurial spirit and your big idea and start your own business. Congratulations!

You’ve got a plan, you’ve made the commitment, and you’re ready to become the next household name. But before you can do that, you’ll need that one missing piece: the name part.

Now, maybe you’re among the lucky few whose business name came naturally like a bolt from the blue – but maybe not. For a lot of new businesses, the naming process can be one of the hardest parts. Not only will it be on your letterhead, business card, and web address in perpetuity, it will also have implications for all the future branding decisions you will make.



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