Champagne Glasses

Whether on Facebook, Tumblr, podcasts, or blogs, everywhere you turn people are taking a look back at what they accomplished last year. Well, we hate to feel left out, so we wanted to join the fun!

Man, were our engineers busy in 2014. Below, we’ve collected a list of everything they added to the Webs experience in 2014, fueled by a desire to make Webs better every day – and an impressive volume of Mountain Dew.

WINTER, 2014

Website Redesign!
We kicked the year off by launching a redesign of the entire Webs external website. This included giving the whole site a new look and feel, and simplifying the signup experience for new users. Some of our favorite updates included the new themes page which shows big, bright previews of our designs, and the design overhaul of the Webs blog!


2015 Web Trends Infographic

Ah, the New Year. That magical time when the gyms are packed with people in brand new sneakers, everyone decides to give kale another try, and small business owners rack their brains for how to make this year their most successful yet. Whether your professional resolutions involve starting up, branching out, or holding steady, one of the best ways to ensure success is to know the trends that will influence your business this year.

SEE ALSO: Pagemodo’s list of 10 Social Media Resolutions for Marketers



We’ve talked about the concept of
Content Marketing a lot lately. How creating and sharing relevant content can boost your web traffic, what kinds of content you can put out onto the web, and some examples of brands that are doing a great job. Today we’re going to look at a few companies that have taken content marketing to a whole new place – with branded mobile apps.

How does this apply to your small business? While it is certainly true that highly complex, flashy mobile apps can require a bit of an investment, the DIY mobile app scene has come a long way, and today there are a number of great options for small businesses.


Today our head of Marketing, Rochelle, will talk about the trend toward mobile web browsing and the impact that has for small businesses. 

I think that I was just starting out in my career when I first heard someone say excitedly, “Mobile is the future. It’s going to be huge next year!” Then every year or two there would be other voices weighing in, “Mobile is going to be huge!  And tablets are really going to take off in the next 6 months!”  While it’s taken far more than 6 months or even a year for mobile devices to gain the traction many believed they would, they have now become a pervasive vehicle for sending and receiving entertainment, information and communication.  And this trend is global, as evidenced by this data from comScore:


Website trends are just like fashion. Each year, new styles come in and old looks become quickly outdated. On the web, this can have a big impact on your business’ ability to stay competitive and attract new customers.

With this in mind, we’ve pulled together some of the biggest emerging trends for 2013 – in both form and function – to help you stay ahead of the game and grow your business all year long.

A few key takeaways from the infographic below:

1. Mobile browsing on tablets and smartphones continues to grow by leaps and bounds. Responsive design — websites that self-adjust for different screens — will be big.


Last week, MarketingProfs reported on a recent study that found 51% of US mobile subscribers owning a smartphone as their cell phone of choice. That’s 119 million pairs of potential eyeballs on your mobile website. Is it optimized for mobile browsing? A good litmus test for this is to ask yourself if you visitors could get what they need from your site while holding a cup of coffee, walking down the street, and trying to hail a taxi. Because that’s more than likely the type of circumstances in which they’ll be viewing your site. If not, here’s some advice to get you on the right track.


The following information was presented during our last webinar as a guide to help website owners  take their site to the next level. Webinar was intended to be a quick 30 minute guide to provide simple to follow tips from the Webs pros regarding the top 6 key elements that make up a good website.

Key Elements covered:

  1. Good Visual Design— Design is an all encompassing word for all the visuals elements of your website — logo, font(s), white space, theme/template, layout and colors.
    Using a theme that relates to the topic of your website can help to keep you/your content on track. When it comes to design it is important to remember to use white space and think about color usage and meaning.
  2. Content— The key to a good website is providing relevant content that your readers want.  Content should answer the question “what’s in it for me?”
  3. Navigation— Navigation is the “GPS” of your website. Navigation or Nav Bars are the buttons that get your visitors where they need to go to get information or do certain things. Usually this bar is along the top, as we in this one, or along the left side of the site.Should be simple to use and uncluttered. It is always a good idea to group like pages under the same topic to streamline navigation.
  4. Call to Action — The Call to Action is a set of words that urge your website visitors to take an immediate action on your website.  There is no magic formula to a good Call to Action. The key is to continuously test what works best for your website and your audience. Test the placement, size and color of these…make sure you use actionable words.
  5. Credibility — A good website instills trust from visitors. Good website design takes this into consideration by incorporating items that help identify that you are a legitimate resource. One way you can do so is by utilizing
    verified links, clearly stating your identity and contact info,  good grammar and employing social proof.
  6. Mobile site — More and more people are looking at your site from a mobile phone or web enabled device. It seems like anything with a screen and a microchip in it is capable of getting on the internet these days. Make sure your site is viewable on a mobile internet enabled device. Quick note: Webs websites are automatically converted into a mobile friendly site when you build it.

Webinar also covered 5 mistakes that could spell disaster for a website:

Okay, so you’ve taken the plunge and created a website but have you thought about Mobile?  Smartphones and tablets are everywhere and people are using them to find information and to make purchasing decisions for products and local services. According to CTIA-The Wireless Association as of June 2011, for the first time in history the number of wireless subscribers in the United States (322.9 million) has surpassed the population (315.5 million). Moreover, the wireless network data traffic had a 111% increase to 431.2 billion megabytes!  What are you doing to capitalize on this traffic?

The good news is that if you have built your website with Webs, you have also created a mobile site! We have integrated our mobile site application so all sites created on Webs display properly on smartphones. It also automatically synchs with your website so you only need to make changes in one place. Read more on how to customize your mobile website.

Mobile is a new shopping channel, more and more people are making purchases through their smartphones and you don’t want to miss out on that traffic. If you run an online store, you may want to consider putting some of your advertising budget into mobile search.

In today’s world, where 82% of smartphone users browse for products and services on their phones, small and micro-businesses need a mobile site to stay competitive. So, we’ve made it even easier for you to get a mobile-friendly site.

The Webs mobile application was originally part of our App store.   It has proved so popular that we devoted development resources to fully integrate it into our Site Builder.

With this integration, all websites created with Webs come with a mobile site that displays properly on smartphones. The mobile site is also maintenance free because it automatically synchs with the primary website, which is a huge timesaver.



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