As the proud owner of a small business website, you’ve done your best to make your website attractive and easy to use. You’ve set up a welcoming homepage, made sure to have user-friendly navigation, and even optimized your contact page. Yep, any potential customer sitting at their computer would be happy to browse your site. But what about the ones who aren’t at home?

You’ve likely heard a lot by now about the importance of having a mobile version of your website. You’re well aware that smartphones are now approaching the audience size of PC, (eMarketer) and that mobile users browse your site under totally different conditions, requiring a different set of design rules. If you’re a Webs user, you’re in luck — a mobile version of your site is automatically generated in your account. For tips on making the most of this version, check out this post on how to optimize your mobile site.

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The 2012 holiday shopping season is off to a record start, and there’s still a lot of shopping yet to be done in the month of December. With the big box stores’ Black Friday and Cyber Monday sales out of the way, this may be the perfect time for small businesses to fill in where those major retailers disappointed consumers.

The infographic below from LivePerson shows some key holiday shopping trends and attitudes that can still be useful through the rest of this year and in your planning for the 2013 holiday shopping season.

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While it’s important for anyone with a successful web presence to also have a good mobile-optimized version of their site, this holds especially true for businesses that sell their products directly over the web.

Currently, US consumers spend almost 1 in every 10 ecommerce dollars using a mobile device (Hubspot).

With that in mind, if you are not offering customers who prefer to browse the web on their mobile phones a way to buy from you, you’re essentially leaving money on the table.

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