Last week, MarketingProfs reported on a recent study that found 51% of US mobile subscribers owning a smartphone as their cell phone of choice. That’s 119 million pairs of potential eyeballs on your mobile website. Is it optimized for mobile browsing? A good litmus test for this is to ask yourself if you visitors could get what they need from your site while holding a cup of coffee, walking down the street, and trying to hail a taxi. Because that’s more than likely the type of circumstances in which they’ll be viewing your site. If not, here’s some advice to get you on the right track.

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