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We have already talked about why your small business website should be mobile and tablet optimized. Not to mention, we just rolled out 450 new mobile-friendly themes for you to choose when building through Webs.

So why are you still hesitant to go mobile?

If you just need a little more convincing, the folks over at text marketer got you covered.

After reading stats like “90% of adults have their phone within arm’s reach 24/7” (Nielsen) and “9 out of 10 mobile searches lead to action” (Search Engine Land), we feel the importance of mobile marketing will be hard to ignore.


Smartphones, everywhere you go now, it seems like everyone has one! People aren’t just using the internet while at home or at the office anymore. These devices are also changing the way small business can attract new customers. Have you asked yourself recently if you could be missing out on potential customers because your mobile site isn’t up to par?

Your customers and potential customers aren’t just using their devices for Angry Birds and to Facebook. They are using them as mini computers. They browse the internet; they get directions, even conduct price comparisons right there in your aisles. Think about the potential you’re missing without a mobile friendly version of your website.

A mobile optimized version of your website allows customers and prospects to reach your web presence on their phones. Just last week, someone may have come by your store, remembering the name, but not the address. Today, they are back in your neighborhood, What’s the first thing they’ll do? Google your business-name. They’ll find you, but your site doesn’t render well on their smaller screen and takes forever to load. They can’t find your location, or a telephone number and you’ve just lost a potential sale. But if you optimize your site for mobile readers, it’s really easy for them to navigate and find you.

Luckily with a Webs website, your site is automatically converted to a mobile version. It’s a win/win situation for you and customers — your site stays up to date, and in sync with what is on your full-sized version and your customer can locate you easier.

So what does it really mean — having a mobile website?

Holiday season is just around the corner, and now is the perfect time to start thinking about your website’s holiday promotion strategy. Why, you ask? Because the holiday season brings with it an increase in the number of online searches, website browsers and buyers.

“Ecommerce sales growth will be strong this holiday season as price-conscious consumers move more of their spending online to save money. Successful retailers will be those that can adjust their marketing efforts on the fly in response to changing market forces.”

~ eMarketer

To help you gain the most out of this holiday season, here are 5 tips to get your retail website ready for the coming holiday season:

  1. Put your best foot forward — Make sure the information posted on your website is up to date and clearly presents the most popular items you wish to promote. Don’t assume that potential browsers can find something on your website just because it is listed. For example, if you sell jewelry and you have a set that sells best and is popular this season, post a picture of it on your homepage with a link to the web store. Another way to highlight best sellers is by marking them as new or on sale in your web store:


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