Small Business Marketing Trends

As a small business owner, you wear many hats. CEO, accountant, HR manager, marketing director, and more. In your marketing function, knowledge of upcoming trends is important – especially when they will directly effect you!

There are lots of articles out there about marketing trends, and how small business owners can reach their customers, but wouldn’t it also be helpful to know how larger companies plan on marketing to you? We think it would, so today we’re going to discuss a recent study that looked into just that.

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B2B Arrows Illustration

Business to Business Marketing. B2B Marketing. The wonderful process of selling goods and services to another company.

Anyway you phrase it, we know running  B2B marketing campaigns can be just as demanding as any B2C campaign, if not more so, since your audience is a company just like you! Getting caught up in the daily demands of making things run smoothly is natural; however, it’s important to take a step back every once and awhile to assess the trends seen within your business and its industry to make a more meaningful impact.

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Apple OS X Beta Program Screenshot

The Inbox Diaries is a series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to.

This Week’s Stories:

Just Can’t Wait? Join The OS X Yosemite Beta Program
While Apple debuted it’s latest operating system in June, it won’t actually release Yosemite until “Fall 2014.” If you’re an avid Apple user and are finding the wait unbearable, take heart; you can always download the preview! All you have to do is sign up for the OS X Yosemite Beta Program, and you can try the new toys out for free.

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Today’s post comes from our email designer, Ryan Sawyer.

For the final Webs blog post before the start of the new year, I wanted to talk about some design trends that have emerged in 2013. Looking toward the year ahead, consider how these 3 growing trends in the email industry can give your emails a fresh and modern look for 2014.

FLAT DESIGN
As Bob Dylan said, “The times, they are a-changin’.” Gone are the days of glossy buttons, drop shadows, heavy gradients, textured backgrounds, and realistic-looking graphics. GONE, I SAY! A new school of design has wormed its way into our collective hearts, and that is Flat Design. Decorative design elements used to compete with content for the user’s attention. Nowadays, content is king, and flat design is its knight in shining armor. Or maybe it’s the castle that King Content lives in…You get the idea.

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Today’s article comes from Alex Mitchell, our Lead Analyst, who somehow became the marketing team’s leading expert on Snapchat. 

Unless you’ve been ignoring mainstream media for the past 6 months or don’t have tweens living in your house, you probably have heard of Snapchat, the latest tech fad that has gained massive popularity in a very short time.

Snapchat allows users to send pictures to friends with the unique twist that they are only viewable for a short period of time (typically 1 — 10 seconds) before they disappear.

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For the rest of the month of February here on the Webs blog, we’re going to be talking about Search Engine Optimization, and how it can make all the difference in the success of your small business website. But, being that today is the day after the Super Bowl, we’re aware that your small business marketing mojo might not be at 100%.

So how can you feel like a good marketer and still keep the celebration (or wound-licking) going? A Super Bowl ad roundup, of course. Luckily, Mashable has put together a handy slideshow with the big ads from the big game all in one place.

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