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Wouldn’t it be great if there was a tool that could help you get your social and traditional marketing done quickly, easily, and inexpensively? If you said ‘yes’ (which surely you did), then today is a happy day indeed.

Over on the Pagemodo blog this week, we announced the latest release of the Post Designer tool, which is jam-packed with new features that make creating and sharing pro-quality graphics even easier – and it’s free! In addition to great enhancements like a newly designed interface, new themes, vector shapes and text, and the capacity to save drafts, this latest version includes a feature that really speaks to small business owners and marketers. That is, the ability to download your designs for use in other media.

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Today we’re continuing the discussion we began last week on the increasing role of data, both qualitative and quantitative, in small business marketing. While last week’s article focused on the qualitative approach of user testing for small business websites, today we’re talking about how to look at quantitative insights to optimize your online efforts.

Quantitative research looks at the behaviors of an entire selected population at once. In this case, that population will be ‘people who visit my website’.

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