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Our series on content marketing continues today with a discussion about the benefits this marketing strategy can have for your small business. Now that you are familiar with what content marketing is, and some different types of content you can create, let’s talk about why you should be doing this in the first place.

1. Content is great for SEO
Search engine optimization trends come and go, but relevant, quality content never goes out of style. Each time Google updates its search algorithm (like the recent switch to Hummingbird), SEO experts pepper the Internet with articles about how to take advantage of the new system. And a lot of that is great advice, even if it can be impossible to keep up with. But one sure-fire strategy for improving your ranking without living on SEO blogs is to regularly publish quality content that people will find useful. READ MORE

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In our recent introduction to content marketing, we talked about the established and ever-growing trend of publishing content as a means of drawing more potential customers to your front door – virtual or physical.

Marketing has taken a sharp left turn in recent years away from the old broadcasting style of communication and toward more customer-focused tactics. This provides big benefits from both a human and a search engine optimization standpoint for your business – especially if you’re on a budget. You might not be able to afford a TV or radio spot to get your name out there, but you can probably afford to start a blog and a set up a few social media profiles. READ MORE

In an effort to make sure we’re giving readers the advice they seek for their small business marketing questions, we frequently check in on the terms that are most searched for by our visitors. There is one question that you all seem to be asking search engines time and again: Where should I promote my website (or business)?

While there is no magic bullet, there are a number of tried-and-true means for getting your name out there where people (and search engines!) can find you. We created the Slideshare below to help you plan your strategy for promoting yourself to the world. Enjoy! READ MORE

When asked about what draws one to a potential mate, the stock answer is usually “personality.” But one can argue that there has to be some kind of physical attraction that leads to getting to know that personality.  The same could be said about a small business website, as they could offer great services (the personality), but appear too small and unprofessional (the physical). A small business website that appears exactly that — small — can be off-putting and turn away some customers before they learn about all that is offered. This is especially true for customers that are unsure if they can trust transacting with a small business. READ MORE

Happy first Wednesday of 2012! Today we would like to showcase a website dedicated to helping homeless veterans and military families: Project Foot. With a strong mission to strengthen military families and assist homeless and unemployed veterans, the website creators put together a very informative website. Take a look for yourself:

In addition to providing a lot of great content informing visitors about the plight of veterans, this website does a great job of keeping it interactive:

  • Check out their use of Facebook social plugins so visitors can “like” the page or post a comment. Plus it adds a layer of virality by giving visitors the option to post a comment to their Facebook wall.

This week we choose to review a few of the photography sites that requested feedback.  Don’t worry if you do not have a photography website; the tips we are sharing this week holds true for all kinds of sites.

Location, Location, Location.

Once again we are seeing a number of professionally built sites that are missing a key ingredient — Location, Location, Location.

If you were selling cookies on a street and told your friends to come find you, do you think they would be able to without you providing your exact location? The same logic holds true in the online world.  Listing your physical location or area in which you conduct business is a must.

Location helps customers find you in two ways. The first is when customers search online for photography services in their area. Did you know that search engines are now using your location in order to provide you with more relevant results? Thus websites that have location information listed are going to show up higher (first) in search results than those that do not. If you are on the 10th page of results because the search engine doesn’t know where you are, then no one is going to see you and the business opportunity is lost to a local competitor.

The second reason why you should add your location information is for logistical reasons: to help

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