marketing_efficiency

Is there anything you wouldn’t give for a few more hours in the day? With all of the hard work that goes into running a business, sometimes your marketing efforts aren’t as efficient as you’d like them to be. Thankfully, there are a number of ways to save time marketing your business.

While we don’t have any magic way to add time to your day, we can probably help you find a few minutes you didn’t know were there.

1. Optimize Efficiency on Social Media
Social media helps you establish a presence in the digital world and connects you directly with your customers. Without a plan, however, you could be wasting valuable time. Here are some ways you can optimize your time spent in the social media landscape: READ MORE

laptop on a desk at night

I was browsing the internet the other day (because I had writer’s block) and I came across the article 6 Ways To Power Through Writer’s Block. I found the advice to be pretty spot-on for those times when I am staring at a blank screen, drumming my fingers on the keys and not actually pressing them. But the most sure-fire way I’ve found to beat writer’s block is to never get it in the first place.

Before I shifted my career toward content marketing, I had experienced patchy creative blocks here and there while writing college term papers, creating ad copy, or putting together newsletters. I have become much more intimately acquainted with writer’s block in recent years, however. Since joining Webs, I have written around 500 blog posts. That’s 500 staring contests with blank screens – not all of which did I win. But over the years I’ve learned some tricks of the trade that I’d like to share with you here today for avoiding that all-too-familiar situation in the first place: READ MORE

bookshelves

If you’re thinking about starting a small business, or have recently undertaken any entrepreneurial venture, you might be looking to expand your bookshelf. And since we’re all about saving small business owners time here at Webs, we thought we’d offer up some of the best, most inspiring, and most helpful titles we’ve read over the years. We hope you find it helpful, and please leave your own recommendations in the comments at the end!

Title: The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
Author: Chris Guillebeau
Why I recommend it: There are few books that I’ve read as inspirational and as actionable as The $100 Startup. The focus of this book is not how to found the next Google, Facebook or Apple. Instead, it facilitates the creation of time and money in order to pursue a meaningful lifestyle. I only read this book once, but reviewing it here has prompted me to dust it off and read it again. It’s hands down one of the best books that I’ve read. – Collin T., Search Marketing Specialist READ MORE

Small Business Advice Week Screenshot

We might be coming a little late to the party with this one, but there are still two days left to join in on the fun with Small Business Advice Week, going on now throughout the UK. For more than 10 years now (since 2003), Small Business Advice Week has been working with well-known brands and subject matter experts to gather tips and provide examples that can help small businesses grow and succeed.

Here’s how you can get involved:

1. Read advice on the SBAW website
On the SBAW homepage, you’ll find dozens of articles written by small business experts and experienced brand representatives. READ MORE

Autumn squirrel stealing acorn

One of the big differences between the life of a full-time marketer and the life of small business owner is the time frame in which you live your daily life. The entrepreneur is often living in the moment, putting out the fires of the day, and making sure everything is running smoothly. The marketer, on the other hand, is already spending their days planning the next month, quarter, and even year.

The challenge that small business owners face as they decide to grow their businesses is that they must also become marketers. This requires that they split their focus and see not only today’s performance, but also next quarter’s goals. READ MORE

Social media facts image

In order to maintain an energetic social media presence and an ambition content posting schedule, sometimes we really need to think that every person who sees and engages with our social posts is a power user; those all-important industry influencers who have the power to make your content go viral.

And while that fantasy can certainly help keep you motivated, it’s important to be aware – even if only in the very back of your mind – that it’s not really the case. Do I say this to dishearten you or rain on your parade? Certainly not. But it is important to be mindful of the need to make every interaction with an influencer on social really count. READ MORE

Image from Kate Spade's Facebook profile


In theory, it sounds like a great idea to have your website coordinate with your Facebook page, doesn’t it? But theory and practice are two different things, and for small business owners who don’t have a graphic designer on call, this might sound like a tall order. That is, unless they’ve tried the newly-revamped Cover Photo Designer from our friends at Pagemodo.  This tool has been making Facebook cover photo creation a snap since 2012, and the update that was released yesterday makes the process and results even better. They’ve added lots of new themes and a whole new design interface that let’s the user add custom shapes, text, and logos to make a totally personalized image. It’s an easy way to create a great looking cover photo if you have limited design skills and no budget (it’s free). READ MORE

Array of Google Glass options

 

The Inbox Diaries is a new series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to.

This Week’s Stories:

One Day Only: Get Your Google Glass
If you’ve been eyeing a brand new face computer for yourself or for a loved one, don’t miss your chance to pick one up tomorrow morning! According to Google, any adult in the US can become a glass owner on Tuesday, April 15 at 9am EDT by signing up to be a Glass Explorer and ponying up $1,500 (plus tax). Spaces are limited, so make sure to be on time when you visit the signup website. READ MORE

Header image from The Content Explosion

 

By now, you know all about the benefits of content marketing for your small business – improved search ranking, increased social media engagement, better brand awareness, lead generation, etc. And, knowing all this, you are no doubt creating lots of high-quality, relevant content for your audience on a regular basis. But the problem is, you’re not alone. According to the data company Fractl, over SIX MILLION novels-worth of blog posts are being read on WordPress alone every single day.  Will your blog post be one of them? READ MORE

tips_new

In honor of Social Media Week (hey, did you know that it’s Social Media Week?) today’s post will address one of the most asked questions in all of social media marketing: what are the most effective tactics for posting on social media?

As luck would have it, our good friends at Pagemodo recently created an infographic with social media posting tips for 4 of the most popular platforms – Facebook, Twitter, Pinterest, and LinkedIn. In it, you’ll find answers to questions like: READ MORE

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