Call to Action vector

I have to admit I have never been very good at writing Calls To Action. Some people seem to have this preternatural skill, getting customers to click effortlessly. For me, it was always a major struggle. One that held me back for a long time, keeping my content from ever reaching the potential I knew it could.

Thankfully I have gotten over that hurdle. What pushed things in the other direction was learning about click triggers, and how they can improve your CTAs almost instantly.

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Experiment image

When it comes to email marketing, a good subject line makes all the difference. In fact, one study found that 33 percent of email recipients open an email based solely on its subject line. As consumers have grown more spam savvy over the years, they’ve learned to quickly scan their inboxes and single out the messages they want to read.

For businesses, this means old email marketing rules no longer apply. It isn’t enough to deploy a single message to tens of thousands of customers and hope some of them buy in. The vast majority of those emails will hit the trash folder without ever having been opened. The first step to creating email marketing messages that convert is to make sure your subject line grabs attention and convinces recipients to open it.

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killer-imagery-cover

As a website owner, you know the importance of having quality, eye-catching imagery to draw people in to your site and keep them engaged. When you’re ready to add a blog to your content marketing strategy, remember that the same rules apply!

When you’re passionate about what you do or what you create, it’s easy to write about it at length. You have lots of expertise to share, and your blog is a great place to share it. Just remember that your reader needs more than just your words to stay engaged with what you have to say; they need great imagery too.

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driving website traffic icons

If you run a business with an online presence, your success is likely limited by the traffic your website generates and the leads you acquire. And while driving traffic to your web pages isn’t always easy, there are a number of tools and resources available to you. You simply need to know how and when to use them for optimal results.

While there used to be a time when you could separate yourself from the competition by simply paying a little extra to develop an aesthetically pleasing website, that’s no longer the case. Having a sleek, well-designed website is pretty much the norm for competitive small businesses these days. It takes much more than good-looking pages; you have to attract the right traffic to them. You have to be capable of weeding through irrelevant traffic to find potential customers that will actually be interested in what you have to offer. Typically, you can accomplish this by focusing on five important areas:

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Webs Facebook Cover Photo CTA

Facebook gave small business owners an unexpected early holiday gift yesterday, December 11th – new CTA buttons for business Facebook pages! Calls to action (CTAs) are an incredibly important – but often forgotten – part of the design of any piece of marketing. How are you supposed to get your potential customers to take the action you want if you don’t tell them what it is?

CTAs typically show up most in outbound marketing pieces like emails and online ads, but savvy business owners know that it’s also key to have highly-visible calls to action on their websites. The online viewer is fickle and easily distracted, so it’s imperative that they know immediately what they’re supposed to do while you have their attention.

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infographic title image

With so many digital advertising options available these days, it can be hard to decide what, when, where, and how much to advertise for your company. These questions are especially pressing for small business owners who lack the budget to compete with their larger competitors for screen time.

So what do you need to consider when it comes to getting the most bang for your ad buck? Advertising tech company YuMe is here to tell you. Based on some pretty detailed research, the infographic below provides lots of insights about consumers’ digital lives and their responses to on-screen advertising. The most prominent question they seek to answer is ‘what role does screen size play in ad effectiveness?’

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marketing_efficiency

Is there anything you wouldn’t give for a few more hours in the day? With all of the hard work that goes into running a business, sometimes your marketing efforts aren’t as efficient as you’d like them to be. Thankfully, there are a number of ways to save time marketing your business.

While we don’t have any magic way to add time to your day, we can probably help you find a few minutes you didn’t know were there.

1. Optimize Efficiency on Social Media
Social media helps you establish a presence in the digital world and connects you directly with your customers. Without a plan, however, you could be wasting valuable time. Here are some ways you can optimize your time spent in the social media landscape:

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laptop on a desk at night

I was browsing the internet the other day (because I had writer’s block) and I came across the article 6 Ways To Power Through Writer’s Block. I found the advice to be pretty spot-on for those times when I am staring at a blank screen, drumming my fingers on the keys and not actually pressing them. But the most sure-fire way I’ve found to beat writer’s block is to never get it in the first place.

Before I shifted my career toward content marketing, I had experienced patchy creative blocks here and there while writing college term papers, creating ad copy, or putting together newsletters. I have become much more intimately acquainted with writer’s block in recent years, however. Since joining Webs, I have written around 500 blog posts. That’s 500 staring contests with blank screens – not all of which did I win. But over the years I’ve learned some tricks of the trade that I’d like to share with you here today for avoiding that all-too-familiar situation in the first place:

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bookshelves

If you’re thinking about starting a small business, or have recently undertaken any entrepreneurial venture, you might be looking to expand your bookshelf. And since we’re all about saving small business owners time here at Webs, we thought we’d offer up some of the best, most inspiring, and most helpful titles we’ve read over the years. We hope you find it helpful, and please leave your own recommendations in the comments at the end!

Title: The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
Author: Chris Guillebeau
Why I recommend it: There are few books that I’ve read as inspirational and as actionable as The $100 Startup. The focus of this book is not how to found the next Google, Facebook or Apple. Instead, it facilitates the creation of time and money in order to pursue a meaningful lifestyle. I only read this book once, but reviewing it here has prompted me to dust it off and read it again. It’s hands down one of the best books that I’ve read. – Collin T., Search Marketing Specialist

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Small Business Advice Week Screenshot

We might be coming a little late to the party with this one, but there are still two days left to join in on the fun with Small Business Advice Week, going on now throughout the UK. For more than 10 years now (since 2003), Small Business Advice Week has been working with well-known brands and subject matter experts to gather tips and provide examples that can help small businesses grow and succeed.

Here’s how you can get involved:

1. Read advice on the SBAW website
On the SBAW homepage, you’ll find dozens of articles written by small business experts and experienced brand representatives.

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