This week’s Webs user site is a great example of how small businesses can use branded events to promote themselves and create exposure and buzz. One of the big advantages of having a small business with the interaction you can foster with your local community. It’s a great way to get your name out there, form relationships, and get people spreading the word about your business.
Beantown Cornhole, located in the Boston area, builds and sells high quality boards and bags for the game of Cornhole. In addition to the products that they sell, however, they also host weekly contests and charity tournaments year round. This strategy serves two important marketing purposes: