Today we’re continuing the discussion we began last week on the increasing role of data, both qualitative and quantitative, in small business marketing. While last week’s article focused on the qualitative approach of user testing for small business websites, today we’re talking about how to look at quantitative insights to optimize your online efforts.

Quantitative research looks at the behaviors of an entire selected population at once. In this case, that population will be ‘people who visit my website’.



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