As we continue with our discussion of ways to leverage your local community for your small business, we would be remiss not to talk about local clubs and organizations.

There are a number of benefits to joining local organizations. First, it’s a great way to network with other business owners who you might be able to partner with in the future. Also, your business might offer a product or service that an individual in the organization would be interested in. Or maybe you are looking to learn from people who have gone before you and benefit from their knowledge on things like local laws and ordinances, vendors they’ve used, opportunities you might not have heard about, etc. Finally, when you attend functions and are a part of a group, the other members feel a sense of loyalty and genuinely want to help your business succeed through referrals. READ MORE

Admittedly, the marketing strategy of offering a rewards program is nothing new. But as with the success or failure of many tactics, it’s all in the execution.  You will likely get some benefit from a generic ‘refer a friend’ or ‘spend more, save more’ type of program, but to really maximize your rewards program ROI, think about offering something that really resonates with your target market and reinforces your brand’s role in their life.

Take, for example, Sweetgreen restaurants. They will be our case study today not only because everyone in the Webs office is loving that they just opened a franchise across the street, but mostly because Sweetgreen started out as a small business, possibly much like your own. READ MORE

Whether they’re introducing a new company or trying to drive new customers to an established business, small business owners face a similar marketing challenge: how to maximize the impact of their campaigns without breaking the bank.

Because small businesses are just that — small — every dollar of the funding they’ve drummed up must be spent wisely. And while studies show that marketing spend among small businesses is up, it’s still necessary to find new and different ways to get across a marketing message outside of the traditional (read: expensive) advertising media. READ MORE

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