Admittedly, the marketing strategy of offering a rewards program is nothing new. But as with the success or failure of many tactics, it’s all in the execution.  You will likely get some benefit from a generic ‘refer a friend’ or ‘spend more, save more’ type of program, but to really maximize your rewards program ROI, […]

Whether they’re introducing a new company or trying to drive new customers to an established business, small business owners face a similar marketing challenge: how to maximize the impact of their campaigns without breaking the bank. Because small businesses are just that — small — every dollar of the funding they’ve drummed up must be […]

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