Looking for ideas for a fun and engaging promotion to share with your audience this season? Look no further than the world of sports. Fall here in the US is rife with opportunity for sports-related marketing, but no matter what time of year or where you live, there’s always some opportunity to newsjack sporting events and create relevant coupon codes.
The first thing you’ll need to do in order to run this type of promotion is take a look at your target audience. Of the people whom you wish to engage, where do their sports loyalties lie? Here in Washington, DC, we have dozens of area sports teams, so local marketers would need carefully gauge who the majority of their customers are rooting for when planning a promotion. There are, of course, some events – like the World Cup – where it’s safer to assume who your audience is pulling for.