There was a time not too long ago when people thought of blogs and websites as two distinctly different things. The purpose of a website was to promote products and services and provide static information. A blog was a type of website that featured articles or journal-like entries that people would bookmark or subscribe to and read periodically.

Today, websites and blogs have a much closer relationship, and frequently occupy the same space. A blog has become an invaluable tool for driving traffic, and therefore has become a permanent fixture of an increasing number of small business websites.

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During our How To Make A Website series, you’ve learnedthe pieces of a website, you’ve gathered everything you need to make a website, and you’ve planned out the perfect homepage. Now that you have all of your information together, you need to choose the best way to display it all.

Choosing typography for websites can be a full-time job. But if you keep it simple and follow the rules below, you can end up with a great, user-friendly website that your visitors will love.

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Our series on How To Make a Website continues with tips for optimizing the most important part: the homepage.

Your site’s homepage is typically the first — and sometimes last — page of your site that visitors will see. So make it count!

Before we get into the details, let’s start with some broad advice. Before designing anything, make sure you understand your website’s target audience. Who are they? What are they looking for? You’ve likely already thought about these questions when branding your company in the first place, so make sure that your website reflects your brand and you should be in good shape.

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These days, there is no shortage of ways to make a website. When you make a small business website, professional portfolio, or personal blog, the sky is the limit when it comes to what it can look like. But whether you use a free website builder, a paid professional, or a popular content management system, most websites can still be broken down into the same basic parts.

What are they? Glad you asked.

1. The Background. Some pages will have a specified container for their content with a static background behind, and some will extend their design all the way out to the edges of the browser window:

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STYLE SWITCHER

Layout Style

Header Style

Accent Color