Whether they’re introducing a new company or trying to drive new customers to an established business, small business owners face a similar marketing challenge: how to maximize the impact of their campaigns without breaking the bank.

Because small businesses are just that — small — every dollar of the funding they’ve drummed up must be spent wisely. And while studies show that marketing spend among small businesses is up, it’s still necessary to find new and different ways to get across a marketing message outside of the traditional (read: expensive) advertising media.

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