It’s because small businesses and entrepreneurs thrive in environments where they can establish long-lasting relationships with their community. These relationships prove their passion and persuade community members to recommend the business to in-laws, friends, or a new acquaintance who visit and want to experience “the local scene.”
This culture has expanded online as we’ve shifted into the digital age with sites like Yelp, Amazon, and TripAdvisor which have placed focus on the power of a positive review. And with the explosion of mobile, apps such as Foursquare/Swarm, where you can check-in to share your favorite places with friends and leave reviews, have done exceptionally well. Because let’s be honest, who is better to give a sincere review–the company or the consumer?