What do you have in common with Richard Branson and President Barack Obama? Soon you’ll all be blogging and posting content on LinkedIn’s publishing platform!
That’s the idea, anyway. Since the late 2012, when LinkedIn introduced its publishing platform (which you might know as LinkedIn Influencers, LinkedIn Today, or Pulse), regular users like you and me have been able to glean wisdom from a collection of several hundred hand-picked thought leaders. Through the content hub we could find insights and long-form content that stood out from the links and status updates the rest of us could post.