No matter what type of small business you own, you will eventually need to market it in order to grow. And one of the first things you will need when creating any piece of marketing collateral is imagery. Your website, social media profiles, online ads, editorial pieces, print ads – virtually anything you do to promote your brand could benefit from imagery. But not just any imagery – bad images can often hurt your marketing efforts more than having no images at all.
In order to get appealing, engaging, flattering images of your place of business, your products, or your services, you’ll most likely need to hire a professional photographer at some point. Forming a good working relationship with a talented photographer can have a huge impact on your business’ public image. In order to start that relationship off on the right foot, and keep it from ending up on shaky ground, there are some common misconceptions to be aware of. Educate yourself by reading the myths and truths below, have clear and candid communications with your photographer, and you’ll form a lasting relationship that will benefit your business for years to come.