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Email marketing represents the chance for small businesses of all types to accomplish many goals, from a boost in conversion percentages and repeat customers, to the ability to generate qualified referrals and maximize sales opportunities. Email is a cost-effective, time-efficient way to expand your reach and grow your business – but without a thriving communications list to market to, you’ll likely be left whistling in the wind.

If your business is eager to start capitalizing on the many benefits of email marketing, or if you are searching for ways to gain traction with your current campaign, consider these five fundamental strategies to fill your list with quality leads.

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