Google's Iam.Soy website header

You might remember back in January this year we talked about the release of hundreds of new generic top-level domains. These included specific brand names like .NIKE, .APPLE, and .AMEX, as well as more generic terms like .GURU, .COMPANY, and .SHOP. While small business owners and individuals were excited about this at the time, it’s been awhile since there was any news on the gTLD front – until yesterday.

If you follow Google’s business blog, or spent any time on Twitter yesterday, you no doubt heard about the launch of Google’s first new top-level domain in the United States: .SOY



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