Crowdfunding Vector

Congratulations, you’ve decided to dive into the world of crowdfunding!

Before you take the plunge, consider creating a companion website to enhance your Kickstarter, Indiegogo, or other crowdfunding campaign. The following must-haves will ensure your project gets off to a great start with a home for telling your story to potential backers, journalists, and other interested parties.

1.  Domain Name
If you don’t have a domain name, that’s the first place to start. The best option is to match your domain name to your company, product, or project. Create a memorable domain name by making sure it’s short, easy to spell, and complementary to your brand. A custom domain name will give your website a professional address that’s easier for customers and backers to remember. Plus, it will provide extra real estate for your project in search engines.

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Beer steins image

When you first decide to strike out on your own and start a small business, one of the biggest initial challenges you will face is funding your new venture. There are lots of ways to finance a small business – including venture capital, angel investors, and business loans. Each of these come with their own pros and cons, of course, and you have to decide which one best aligns with your business goals.

If you decide that it’s important to your vision of your own business to maintain full creative control and not feel beholden to a few majority investors, it might be time to get creative. Your options will be different depending on the type of business you plan to start, but today we’ll look at a how a Minneapolis brewpub solved the funding riddle.

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