Looking back at 2013, a lot changed in the world of social media, specifically in the area of advertising. Facebook was no exception, rolling out sweeping changes once again to its advertising offerings in September.

In an effort to help small business owners get their arms around all the different ad sizes and types, our friends at Pagemodo created an infographic explaining the various offerings and their uses. It’s definitely worth checking out – and bookmarking – if you plan to make a resolution to give Facebook advertising a try in 2014. READ MORE

Ah, procrastination. The mortal enemy of the small business owner. With so many things to do, and hats to wear, and so little time for it all, entrepreneurs really need to be on top of their game to make it work. And for some lucky (or very disciplined) individuals, this kind of organization and focus comes naturally.

Then, there are the rest of us. Before anyone gets upset, nobody is saying that procrastinators are necessarily less productive, intelligent, or hardworking. It just takes a lot more energy for us to settle in and focus on the task at hand. We can be just as reliable about meeting deadlines as non-procrastinators — we are just up a lot later the night before. READ MORE

Today’s post in our Small Business Toolkit series will address how you, the small business owner, can create your own engaging infographics.

We talked here on the blog last month about how sharing great content through social media can be a powerful way to drive traffic to your website. It gives your followers something to share with their network — getting your brand and your links in front of many more sets of eyeballs without you having to spend a dime. Brilliant.

But social media sharing doesn’t happen all by itself (unfortunately). You have to give your followers something cool/useful/funny enough that they’ll feel compelled to share it in the first place. What options do you have? Here are some popular choices: READ MORE

Website trends are just like fashion. Each year, new styles come in and old looks become quickly outdated. On the web, this can have a big impact on your business’ ability to stay competitive and attract new customers.

With this in mind, we’ve pulled together some of the biggest emerging trends for 2013 – in both form and function – to help you stay ahead of the game and grow your business all year long.

A few key takeaways from the infographic below:

1. Mobile browsing on tablets and smartphones continues to grow by leaps and bounds. Responsive design — websites that self-adjust for different screens — will be big. READ MORE

So, you’ve decided to take that entrepreneurial spirit and your big idea and start your own business. Congratulations!

You’ve got a plan, you’ve made the commitment, and you’re ready to become the next household name. But before you can do that, you’ll need that one missing piece: the name part.

Now, maybe you’re among the lucky few whose business name came naturally like a bolt from the blue – but maybe not. For a lot of new businesses, the naming process can be one of the hardest parts. Not only will it be on your letterhead, business card, and web address in perpetuity, it will also have implications for all the future branding decisions you will make. READ MORE

Every successful company has something that sets their product or service apart from the competition. The reason that customers choose that brand instead of all the other options. The way you tell the world about that enduring quality is called your Unique Selling Proposition (USP).

Not sure what your USP should be? The infographic below can help you figure it out with a few questions and some real world examples.

Leave us a comment! We’d love to hear what you’ve come up with. READ MORE

People often envy those who are able to work from home, noting how much easier the workday would be if they could do the same. However, a recent study by OnlineDegrees.com suggests that working from home is on the long list of things easier said than done. (See infographic below)

When asked where they are most productive, the highest proportion (37%) of the telecommuters reported that they are actually more efficient at the office than at home. Home was the choice for 29%, and the rest reported a mix of the two. READ MORE

Whether you’re just starting out or thinking about re-imagining your business’s brand, taking the time to create a well thought out and cohesive identity for your business is crucial. A recognizable, appealing identity helps your customers better understand who you are, and ensures you’ll stand out in a crowded marketplace.

Below you’ll find the 6 key steps to having a great small business brand.

Do you love your current brand identity? Has it stayed the same over time or did you make changes as you grew? READ MORE

Small businesses in the United States always have to make sure that they file taxes in a correct and legal manner. According to the latest data, the odds of being audited if you are a small business owner are against you. Small business owners are 30% more likely to be audited today than they were in 2005.

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About the Author: Irina Kabigting is Webs’ Social Media Marketing Manager. Get more from Irina on Webs’ Blog and Google+. READ MORE

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