Hard to believe, but tomorrow (September 23) is the first day of fall here in the northern hemisphere. And with that comes exciting changes to things like leaves, wardrobes, and marketing strategies. Yes, that’s right, it’s officially time to start talking about holiday marketing! Specifically, how your strategy should evolve to include Twitter (if it doesn’t already).
Last year around this time, Twitter commissioned a study to determine how the network influenced people’s purchasing behavior around the holidays. You may find the results in the infographic below surprising. Here are a few items that stood out to us: