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With so many digital advertising options available these days, it can be hard to decide what, when, where, and how much to advertise for your company. These questions are especially pressing for small business owners who lack the budget to compete with their larger competitors for screen time.

So what do you need to consider when it comes to getting the most bang for your ad buck? Advertising tech company YuMe is here to tell you. Based on some pretty detailed research, the infographic below provides lots of insights about consumers’ digital lives and their responses to on-screen advertising. The most prominent question they seek to answer is ‘what role does screen size play in ad effectiveness?’


Excerpt from Twitter infographic

Hard to believe, but tomorrow (September 23) is the first day of fall here in the northern hemisphere. And with that comes exciting changes to things like leaves, wardrobes, and marketing strategies. Yes, that’s right, it’s officially time to start talking about holiday marketing! Specifically, how your strategy should evolve to include Twitter (if it doesn’t already).

Last year around this time, Twitter commissioned a study to determine how the network influenced people’s purchasing behavior around the holidays. You may find the results in the infographic below surprising. Here are a few items that stood out to us:


Website building infographic header

We often hear questions from Webs users about how they can make their small business websites more effective, attractive, and professional. And that’s good news because it shows that those people have taken the first step toward success: recognizing that there is a difference between putting up a website, and having a professional online presence.

Limited time: Save 40% on a new Webs package with the code WEBSBLOG40 at checkout! Click here.

It’s easy to start a small business website – just think of a domain, find a hosting service with a builder (like Webs!), and hit publish. But what sets a successful website apart is the execution. The devil is in the details, as they say, and you’d be surprised how many people forget them. So to help you make sure that your website is doing your small business justice, we’ve created an infographic based on insights from the experts right here at Webs.



Are you getting ready to design a small business logo? Before putting pen to paper (or hiring a designer to), you’ll need to make sure you have a clear idea of what you want your logo to convey to your audience. After all, one of the main purposes of a logo is to get across a great deal of information about your brand as quickly as possible.

Once you have your list of adjectives, you’re ready to choose a predominant logo color. Color has a huge subconscious impact on the viewer, so be purposeful about your choices. Luckily, you don’t have to be a student of color theory in order to create an effective logo. You can use your own intuition, combined with the fantastic infographic below from


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In order to maintain an energetic social media presence and an ambition content posting schedule, sometimes we really need to think that every person who sees and engages with our social posts is a power user; those all-important industry influencers who have the power to make your content go viral.

And while that fantasy can certainly help keep you motivated, it’s important to be aware – even if only in the very back of your mind – that it’s not really the case. Do I say this to dishearten you or rain on your parade? Certainly not. But it is important to be mindful of the need to make every interaction with an influencer on social really count.


LinkedIn tips

We’ve talked before about creating a LinkedIn Showcase Page for your small business. And what that’s definitely an important milestone in any business’s marketing evolution, what about the entrepreneur who started it? In many cases, businesses start out as one person offering a product or service – like a photographer, accountant, blogger, or a wedding planner. In these cases, the first step might be to make the most of something you should already have: your personal LinkedIn Profile.


Happy employees

Following up on last week’s blog post about productivity hacks, today we’re featuring a handy infographic that might just help you turn your workday frown upside down.

Created by commercial furniture provider CMD, this graphic offers advice to help workers maintain a positive attitude throughout the day. These tips should also be observed by business owners who are responsible for employees of their own.

Ideas found below include avoiding office politics, using holidays more effectively, and trying walking meetings.


Small business set up infographic header

Many small businesses start as a hobby, and then take over a larger and larger percentage of the owner’s time until the proportions flip and the hobby has replaced a full time job. And while this gradual evolution is certainly logical, it can also lead to skipping some important steps when setting up a business.

If you’re thinking about starting a business – or maybe just want to check your progress – have a look at the infographic below. It details the 10 steps necessary for a business to get started on a solid foundation. In short, they are:


How to become a Google Plus Wizard

Do you ever feel that nagging sense that you’re forgetting to do something important? Something that could really benefit your business and your own personal brand, if only you could remember what it was? Psst…that thing you keep forgetting to do is learn how to use Google Plus effectively.

For all of it’s brilliant functionality, attractive design, and good market awareness, Google Plus has still not achieved the social media superstar status it probably should have. Why? There are lots of theories, but one that I find compelling is that people are simply burned out on learning new social platform rules. This theory leaves out the industry experts and savvy social users who seamlessly adopt new tech. It more explains the masses who, having dedicated themselves to learning the ins and outs of Facebook for so long, simply can’t bring themselves to learn the new rules and subtle intricacies of another sophisticated platform.


Video about ad cliches

The Inbox Diaries is a new series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to.

This Week’s Stories:

Avoid The Clichés Featured In This Hilarious Video
Have you ever seen a field full of wind turbines in a commercial for a washing machine and wondered “what does this have to do with getting my whites whiter?” Then the video below might be for you. According to Mashable, this video comes from the stock video provider Dissolve, and was perhaps created to encourage its clients to advertise responsibly.



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