The Inbox Diaries is a new series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to. This Week’s Stories: Avoid The Clichés Featured In This Hilarious Video Have you ever […]

Every successful company has something that sets their product or service apart from the competition. The reason that customers choose that brand instead of all the other options. The way you tell the world about that enduring quality is called your Unique Selling Proposition (USP). Not sure what your USP should be? The infographic below […]

Whether you’re just starting out or thinking about re-imagining your business’s brand, taking the time to create a well thought out and cohesive identity for your business is crucial. A recognizable, appealing identity helps your customers better understand who you are, and ensures you’ll stand out in a crowded marketplace. Below you’ll find the 6 […]

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