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As a website owner, you know the importance of having quality, eye-catching imagery to draw people in to your site and keep them engaged. When you’re ready to add a blog to your content marketing strategy, remember that the same rules apply!

When you’re passionate about what you do or what you create, it’s easy to write about it at length. You have lots of expertise to share, and your blog is a great place to share it. Just remember that your reader needs more than just your words to stay engaged with what you have to say; they need great imagery too.

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Whether you’re just starting to think about striking out on your own, or you’ve been running your own shop for years, everybody needs a little extra motivation sometimes. It can take the form of advice from experts on social media, words to live by from inspiring figures, or an infographic that combines the two!

The graphic below from human resources solutions company Cornerstone brings together 18 mantras that can help prepare you for success or pull you out of a post-setback slump. Use the insights below for yourself, or consider engaging your own following by turning the quotes you see here into eye-catching social media graphics.

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While big box brands may have the budget to reach a national audience, small businesses have a distinct advantage on the local stage. Not only are people gravitating more and more toward local businesses (48% plan to increase local patronage), these smaller brands are able to leverage local search listings more effectively if they know what to do.

If the hipster movement has taught us nothing else, it’s that people want the things they eat, the clothes they wear, and the places they shop to say something about them as individuals. In that environment, the local business will beat out a national chain in local search results any day. Take advantage of that starting point by making the most of your local listing. How? Check out this research and infographic from Google:

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Forbes Jargon Madness

Does it crawl all over you when people suggest a deep dive on a certain topic? Will you, in fact, punch the next person who refers to a new idea as disruptive? Whether it’s getting something on the roadmap, increasing your team’s bandwidth, suggesting a paradigm shift, or doing anything via bootstrapping, startup jargon can wear on even the most ambitious entrepreneur.

It’s important to be able to speak the language when dealing with potential investors and partners, but it’s also important to be self-aware and do your best not to overuse jargon. Sure, we might need to ideate on hacks that can lead to deliverables that address clients’ pain points, but let’s have a little fun while doing it, eh?

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Deciding to break out on your own and start a small business is a bold move. So bold, in fact, that some people think all you need in order to do it is the appropriate amount of gumption. In our current culture, there is a certain amount of glamour assigned to the entrepreneur – from eccentric celebs to startup success stories, there’s no shortage of encouragement out there. But when it comes down to brass tacks, the business of self-employment should not be taken lightly.

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Crave Infographics Screenshot

It is often said that content marketing is strengthened by a visual, or that an image will have more engagement versus a text update on social media.

But, have you ever thought about the science behind as to why this is true?

AdWeek shared 13 scientific facts for what makes infographics so desirable to a user for consumption of information, and (indirectly) why you should consider using them more in your content marketing strategy.

And hey! You’re in luck.
This article will tell you why your brain loves infographics WITH an infographic!

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Web Design Infographic Header

Sometimes it’s fun to take a trip down memory lane. Whether it’s reminiscing about at the early days of the internet, as in BMW’s Super Bowl commercial, or looking back at the history of web design.

If you’re in the mood to do the latter, you’re in luck! Today we’re sharing a fantastic infographic from Spark Pay (formerly AmeriCommerce) that takes a detailed look at how things have changed – from design to browsers to screens – from 1990 to today.

So put on your biggest baggy jeans, grab your giant mobile phone, and hop in your time machine as we go back…to 1990.

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File Types Infographic

As a small business owner, you have undoubtedly found yourself taking on many roles you might never have imagined yourself in; accountant, HR manager, marketer, and even graphic designer. If you promote your business, you will likely end up creating some kind of visual collateral for your brand, either by yourself or with a professional designer.

In creating that promotional material, you will have to decide what file type to use (or your graphic designer may request a certain type). Do you know where to start? If not, don’t feel bad – lots of people are confused about which type of image file to use when.

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Google Plus Infographic

As with any social network, the answer to the perennial question of what to post on Google+ depends entirely on your social media goals.

If you saw Pagemodo’s Posting Playbook infographic a few months ago, you know the rules for what to post on Facebook and Twitter depending on your business goals. If you’re curious how to similarly strategize your Google+ posting practices, CircleCount and Digital Information World have some answers in the form of the infographic below.

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With so many digital advertising options available these days, it can be hard to decide what, when, where, and how much to advertise for your company. These questions are especially pressing for small business owners who lack the budget to compete with their larger competitors for screen time.

So what do you need to consider when it comes to getting the most bang for your ad buck? Advertising tech company YuMe is here to tell you. Based on some pretty detailed research, the infographic below provides lots of insights about consumers’ digital lives and their responses to on-screen advertising. The most prominent question they seek to answer is ‘what role does screen size play in ad effectiveness?’

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