influencers

 

Over the past few weeks, we’ve talked on the Pagemodo blog about how to build a social media brand that matches your business and how to optimize your social media strategy to gain the most followers, shares, likes, and ultimately the most customers.

Once you’ve built a strong foundation of followers on Facebook and Twitter, it’s time to take a look at who these people are:

  • Do they match your typical customer profile (Gender, Age, and Location)?
  • Or, do these social media followers look much different?

Wouldn’t it be great to know which of these followers are the most valuable or has the most influence over other prospect customers just like them?  Thanks to simple-to-use tools from Social Rank and Klout, you can!

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Linked_new

What do you have in common with Richard Branson and President Barack Obama? Soon you’ll all be blogging and posting content on LinkedIn’s publishing platform!

That’s the idea, anyway. Since the late 2012, when LinkedIn introduced its publishing platform (which you might know as LinkedIn Influencers, LinkedIn Today, or Pulse), regular users like you and me have been able to glean wisdom from a collection of several hundred hand-picked thought leaders. Through the content hub we could find insights and long-form content that stood out from the links and status updates the rest of us could post.

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