With the plethora of social media platforms available now, it’s possible to reach a diverse audience just about anywhere, regardless of their individual media preferences. One advantage of this is the ability to interact and share so much more about your company than just your marketing messages. Inviting your audience into your culture and behind closed doors is a powerful tool for marketing, branding, and even recruiting. Whether you’re looking for employees, partners, or customers, giving 360 access to your business is a great strategy to try.
Surprise! You are now the proud owner of a newly-redesigned LinkedIn Company Page. (Assuming that your company already had a LinkedIn presence, since you’re a savvy social marketer.)
While this is exciting news – especially since the networking site previewed the new pages in August for a few top brands – some marketers were caught off guard by the change. Whether you were unplugged from your RSS feeds for a day or two, or neglected to log into your profile last week, your page may look somewhat odd at the moment.