When it comes to web design, there has historically been a fair amount of hand-wringing about keeping everything on the page “above the fold” — in the space on the screen that you see before you have to scroll down. In recent years, there has been a lot of pushback against this idea, saying that it is dated.

And while we certainly agree that it’s unnecessary to keep all of your content above the fold, there is still overwhelming evidence that you had better put your best stuff up there if you want people to keep scrolling. According to an eye-tracking study reported by Jakob Nielson, visitors spend 80.3% of their time on what they can see without scrolling.



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