Have you ever posted a link on Facebook to a great article that you spent hours writing, only to have the comments devolve into a debate about your word usage? If not, consider yourself lucky.
The thing about being a social media or content marketer is that when we make mistakes, we make them in front of the entire Internet. And if there’s one thing that people love to do online, it’s call people out. While a certain amount of trolling can (and should) be expected by successful content producers, the problem occurs when those mistakes overshadow the otherwise excellent content you’re putting out there.