If the recent mishaps of politicians not registering their domain names are any indication, registering your domain name is crucial. So how do you find a domain name that best suits your business? In this post, I’ll answer some of your domain registration questions to assist in finding a domain that best matches your business, and sets you up for success in online marketing.
Why You Need to Register Your Domain Name
Quite simply, you need to register your domain name to avoid someone else buying it and damaging your brand or reputation. Take the most recent example of Carly Fiorina. She announced her plans to run for President, but failed to register her domain name. Someone bought carlyfiorina.org and decided to use it to show the world how many people she laid off at Hewlett Packard. News media picked up the story and amplified it to expose her domain name blunder to millions.