website_trust_tips


Assuming you have a valuable proposition, there’s only one thing that can stop your users from converting: trust. If a user trusts your brand, they’ll gladly partake in an exchange with you. However, building that trust is no easy feat—it takes consistently good service across multiple recurring transactions and exchanges, sometimes spanning months or years, before a user intrinsically trusts your brand.

The Time Problem

This doesn’t do you much good considering most users entering your website will form a lasting first impression of your brand based on their first eight seconds of activity. Provided you get lucky enough to win a first-timer’s business, you can build trust with your level of service, but how can you build trust from the very first interaction, with no prior user knowledge of your brand or product?

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Every month or so we feature an exemplary website created by a Webs user, and talk about what makes their site effective (view all of our examples sites here). So today, in case you missed any along the way, we’re going to take a look back at some highlights. As you go through the examples below, think about how they might apply to a website you currently have, or one that you might be building in the year to come.

1. A Great Online Store: Beachcat Sail Company
There is a lot going for this ecommerce website. First, it’s very attractive and looks professional. While this is a plus for every website, it’s even more important if you’re going to be asking people to give you their money. Beachcat also does a great job of introducing their product, giving solid reasons why it’s a superior choice, and answering any questions a shopper might come up with along the way. Check them out to get some great web store ideas (or a custom sailboat, if you’re in that market).

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