Holiday season is just around the corner, and now is the perfect time to start thinking about your website’s holiday promotion strategy. Why, you ask? Because the holiday season brings with it an increase in the number of online searches, website browsers and buyers.

“Ecommerce sales growth will be strong this holiday season as price-conscious consumers move more of their spending online to save money. Successful retailers will be those that can adjust their marketing efforts on the fly in response to changing market forces.”

~ eMarketer

To help you gain the most out of this holiday season, here are 5 tips to get your retail website ready for the coming holiday season:

  1. Put your best foot forward — Make sure the information posted on your website is up to date and clearly presents the most popular items you wish to promote. Don’t assume that potential browsers can find something on your website just because it is listed. For example, if you sell jewelry and you have a set that sells best and is popular this season, post a picture of it on your homepage with a link to the web store. Another way to highlight best sellers is by marking them as new or on sale in your web store:

Cyber Monday is one of the biggest online shopping days of the year, and it officially marks the beginning of the holiday shopping season.

In 2009, comScore found that people spent $887 Million on Cyber Monday, and the spending trend is expected to keep growing year over year.

So, is your website ready to capture some of the Cyber Monday Spending Frenzy?

3 Tips to help you get ready for Cyber Monday:

1. Ensure prospective shoppers can find you. Your business can’t be successful if online shoppers can’t find you and the products that you offer. It’s never too early to start working on making sure your website can be found. There are several things you can do to help your site gain visibility:



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