As we begin wrapping up our series on holiday marketing preparations, it’s only appropriate that today’s example site focus on a Webs user site that is doing a great job with ecommerce.

Kudzu Soap Company in northern Georgia does a fantastic job of using their website to marketing and sell their handcrafted bath items. Let’s take a look at 4 ways Kudzu’s website is set up for success:

1. Dynamic homepage ads. When you first arrive at Kudzu’s page, you get a snapshot of everything that’s going on with the brand without having to navigate around. This is a great way to get your important messages across before people have a chance to get distracted or hit the back button. Within 15 seconds I already know that they have special offers on Facebook and Twitter, I’ve seen an image of their products and packaging, I know where they are located, and that they make handcrafted soaps, boy mousses, and sugar scrubs. Not too shabby for a 15 second first impression.

READ MORE

The holidays are almost here, which for many means visiting with family and friends, eating until you feel like a stuffed turkey, major holiday sales — and a major barrage of holiday sale emails to go with them.   From November (and earlier) until Christmas Day, every retailer big and small will be emailing their customers multiple times with a variety of products and exclusive offers.

According to holiday projections by eMarketer, 2013 e-commerce spending will increase 15.1% this holiday season, and it’s a safe bet that email will play a big role in reaching out to big spenders.   No surprise there, since email is an easy and inexpensive way to reach many people at once.

READ MORE

In last week’s post about getting your website ready for the holidays, we mentioned adding a page or pages of content as a strategy to improve traffic flow to your website. Today we’ll get into a little more detail about how — and why — to go about doing that.

First, come up with some keywords and key phrases you think your target audience might use to find what they’re looking for on search engines. Once you’ve got that list, think of ways you can modify those phrases to make them more specific to you. Adding things like your location (Des Moines Cupcakes) or something unique about your product (Des Moines Vegan Cupcakes) can make you more likely to rank on the first page of results because competition for those terms is not as stiff.

READ MORE

As our month-long series on holiday marketing planning continues, we’re bring back a popular infographic from last year that takes a look at holiday sales trends, U.S. ecommerce projections, and way to optimize your holiday sales funnel.

This year, online sales in the United States are projected to exceed $61 billion in the last two months of the year, according to the latest eMarketer projections. Based on that research, the folks at PracticalCommerce.com have put together 6 trend predictions that could have a big affect on your small business this holiday season.

READ MORE

If one element of your small business website is a web store, now might be a good time to think about how you could inject a little joy-of-the-season into your site. If you’ve gone outside your home and into a retail store in the last couple of weeks, you may have noticed that the subtle signs of the season have already begun to crop up. Whether it’s the occasional holiday song mixed in, displays of holiday gift ideas, or even seasonal flavors creeping into restaurant menus, you can already feel the shift occurring.

READ MORE

As the holidays approach, charitable organizations are really starting to ramp up their outreach and marketing in order to capitalize on the ‘season of giving’ to come. If you’ve ever considered philanthropy or charitable marketing as a strategy for your business, now may be the perfect time to think of creative ways to get involved.

What are the benefits of charitable marketing for your business? There are several. One being that it builds goodwill for your business and establishes positive associations for your brand. (We posted a full article on branding through philanthropy awhile back that might be helpful.) Charitable marketing is also a great way to gain exposure for your business by leveraging the audience and trading on the recognition of another brand — the charity itself. Finally, your charitable activities give you something new to talk about on social media, in your own email marketing, in press releases, and elsewhere, in order to drum up traffic to your website and your store.

READ MORE

Earlier this week we talked about 4 things you can do to get your website ready for the holidays. Today we’re going to turn our attention to setting up your social media strategy to succeed as well.

When you are putting together your editorial calendar over the next two months, you’ll probably have some great status updates about holiday excitement, photos of new products, special offers for your web store, videos of your team putting up decorations, and links to articles you’re writing on your blog…right? Once you figure out what you’re going to say, you need to decide when and how you’re going to say it.

READ MORE

October has officially begun, which puts us smack in the midst of holiday planning season. Savvy marketers (like yourself) have long since finalized their overall marketing plans for the season, but there’s one item you might not have included on that list: your website!

Amidst all the email campaigns, social media planning, online ads, and print ads that make up the typical holiday marketing plan, people sometimes forget to polish up the destination all that marketing is directing people to. If your marketing efforts are successful, you’ll have lots of new visitors making their way to your website. Don’t drop the ball once they get there! Here are 4 things to do this week to make sure your site is serving you best throughout the season to come

READ MORE

STYLE SWITCHER

Layout Style

Header Style

Accent Color