As our month-long series on holiday marketing planning continues, we’re bring back a popular infographic from last year that takes a look at holiday sales trends, U.S. ecommerce projections, and way to optimize your holiday sales funnel. This year, online sales in the United States are projected to exceed $61 billion in the last two […]
If one element of your small business website is a web store, now might be a good time to think about how you could inject a little joy-of-the-season into your site. If you’ve gone outside your home and into a retail store in the last couple of weeks, you may have noticed that the subtle […]
As the holidays approach, charitable organizations are really starting to ramp up their outreach and marketing in order to capitalize on the ‘season of giving’ to come. If you’ve ever considered philanthropy or charitable marketing as a strategy for your business, now may be the perfect time to think of creative ways to get involved. […]
Earlier this week we talked about 4 things you can do to get your website ready for the holidays. Today we’re going to turn our attention to setting up your social media strategy to succeed as well. When you are putting together your editorial calendar over the next two months, you’ll probably have some great […]
October has officially begun, which puts us smack in the midst of holiday planning season. Savvy marketers (like yourself) have long since finalized their overall marketing plans for the season, but there’s one item you might not have included on that list: your website! Amidst all the email campaigns, social media planning, online ads, and […]
Small Business Saturday will take place on November 30th, 2013. This annual event focused on the promotion of small businesses in local communities is in its 4th year now, and has grown by leaps and bounds since it was first launched in 2010 by American Express. For the uninitiated, Small Business Saturday is “a day […]
As we discussed earlier this week, 2012 is shaping up to be a record breaking holiday shopping season for online retailers. The eMarketer study illustrated in the infographic below projects sales will reach over $54 billion this year. How will you take advantage of the upward trend?
For anyone scratching their head and wondering why we’re bringing this up just days after the Fall equinox, read these words of wisdom from Michael Klein, Adobe’s Director of Industry Strategy: “At this point in time everybody is locked and loaded in many shapes and forms. If you haven’t already had a launch date of […]