Holiday Shopping Infographic Cover Photo

We are just a little over a week away from Halloween weekend, which means one thing: it’s time to talk about holiday marketing!

Not what you were expecting?

Google did a lot of research into some trends seen during the 2014 holiday season, and found that 48% of holiday shoppers did a majority of their shopping on or before Cyber Monday; and a quarter of shoppers asked did some shopping before Halloween.

Not surprisingly, 78% did that holiday shopping research online and 40% successfully purchased. We can only assume this percentage will grow this year. In which case, we urge you to prepare your website for the holiday rush!



With Instagram, Snapchat, Periscope and more eating up all the virtual column inches these days, good old email marketing doesn’t get a lot of attention anymore. Everyone is so worried about whether or not they’re live-tweeting, self-broadcasting, and keeping up with all the other ‘shoulds’ of modern marketing that they forget to perfect their strategy on what remains one of the most effective platforms – email!

With the holidays just around the corner, now is an incredibly important time to optimize your marketing efforts – especially if you sell things online. Even if you don’t, email is a great way to bring people in to your physical store and keep your brand top of mind as people are filling out their holiday gift lists.


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It’s the busiest season of the year – holiday season!

Which not only means the common folk are running around trying to find the best gifts for their friends and loved ones, but also small business owners and entrepreneurs are trying to find ways to stand out in the crowd of marketing messages flooding everyone’s inboxes, televisions, and mailboxes.

More often than not, we have found that the simplest way to do this is to reflect your marketing messages on your website.



With the unofficial start of the holiday shopping season coming tomorrow, we thought it would appropriate to kill two birds with one stone and show you a great Webs user website that also has some fantastic gift ideas.

The Little Raspberry is an online shop based in Australia that sells custom and pre-made wall art for the home and for kids and babies’ rooms. They offer designs that are printed and shipped, as well as downloadable prints that you can print for yourself. What’s so great about The Little Raspberry’s website? Let’s see:



The fifth annual Small Business Saturday may be just a few weeks away (November 29th, people!), but there are still lots of opportunities to get involved and take advantage of everything this event means for small businesses.

First introduced in 2010 by American Express, the goal of Small Business Saturday is simply to help the country’s smaller businesses get more customers in their doors and on their websites. This is ideal because the biggest challenge for most small businesses is simply a lack of exposure to new audiences. Marketing and advertising can be expensive, and when a business is just getting off the ground, there always seem to be much bigger expenses that need to be covered first.


Excerpt from Twitter infographic

Hard to believe, but tomorrow (September 23) is the first day of fall here in the northern hemisphere. And with that comes exciting changes to things like leaves, wardrobes, and marketing strategies. Yes, that’s right, it’s officially time to start talking about holiday marketing! Specifically, how your strategy should evolve to include Twitter (if it doesn’t already).

Last year around this time, Twitter commissioned a study to determine how the network influenced people’s purchasing behavior around the holidays. You may find the results in the infographic below surprising. Here are a few items that stood out to us:


As we begin wrapping up our series on holiday marketing preparations, it’s only appropriate that today’s example site focus on a Webs user site that is doing a great job with ecommerce.

Kudzu Soap Company in northern Georgia does a fantastic job of using their website to marketing and sell their handcrafted bath items. Let’s take a look at 4 ways Kudzu’s website is set up for success:

1. Dynamic homepage ads. When you first arrive at Kudzu’s page, you get a snapshot of everything that’s going on with the brand without having to navigate around. This is a great way to get your important messages across before people have a chance to get distracted or hit the back button. Within 15 seconds I already know that they have special offers on Facebook and Twitter, I’ve seen an image of their products and packaging, I know where they are located, and that they make handcrafted soaps, boy mousses, and sugar scrubs. Not too shabby for a 15 second first impression.


The holidays are almost here, which for many means visiting with family and friends, eating until you feel like a stuffed turkey, major holiday sales — and a major barrage of holiday sale emails to go with them.   From November (and earlier) until Christmas Day, every retailer big and small will be emailing their customers multiple times with a variety of products and exclusive offers.

According to holiday projections by eMarketer, 2013 e-commerce spending will increase 15.1% this holiday season, and it’s a safe bet that email will play a big role in reaching out to big spenders.   No surprise there, since email is an easy and inexpensive way to reach many people at once.


In last week’s post about getting your website ready for the holidays, we mentioned adding a page or pages of content as a strategy to improve traffic flow to your website. Today we’ll get into a little more detail about how — and why — to go about doing that.

First, come up with some keywords and key phrases you think your target audience might use to find what they’re looking for on search engines. Once you’ve got that list, think of ways you can modify those phrases to make them more specific to you. Adding things like your location (Des Moines Cupcakes) or something unique about your product (Des Moines Vegan Cupcakes) can make you more likely to rank on the first page of results because competition for those terms is not as stiff.


It’s that time of year, two weeks before Halloween, when your inbox starts serving up some real subject line gems. Nothing seems to inspire marketers to unleash their cheesy side quite like Halloween, and in honor of their efforts, we’re sharing some of the best (and worst) puns that have popped up in the Webs marketing team’s inboxes lately.

But as much fun as we like to poke at cheesy lines, the truth is they can be very effective. They can be attention grabbing, shareable (clearly), and highly memorable. So when you’re creating your own Halloween email offers this year, perhaps it may be better to embrace the cheese than fear it. If there’s any time of year when it’s appropriate to show your creativity, this may be it. But for the sake of all our inboxes, please pun responsibly.



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