The holidays are almost here, which for many means visiting with family and friends, eating until you feel like a stuffed turkey, major holiday sales — and a major barrage of holiday sale emails to go with them.   From November (and earlier) until Christmas Day, every retailer big and small will be emailing their customers multiple times with a variety of products and exclusive offers.

According to holiday projections by eMarketer, 2013 e-commerce spending will increase 15.1% this holiday season, and it’s a safe bet that email will play a big role in reaching out to big spenders.   No surprise there, since email is an easy and inexpensive way to reach many people at once.

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