user-generated-content

Does an inexpensive, highly effective marketing tactic that requires minimal time investment sound too good to be true? Well it’s not – and it’s called user generated content (UGC). The best part? Other people do most of the work for you.

Okay, that last bit might have been a bit hyperbolic. While it’s true that a UGC campaign does center on content provided by outsiders, the best campaigns do require some time investment from the marketer running them. There is planning the campaign, and then effectively leveraging the materials that are generated by it, but everything in between is up to brand advocates – your current and potential customers.

READ MORE

Hipster Nerdy Santa Selfie

‘Tis the season for giving; and with days like Black Friday and Cyber Monday just behind us, we know that you have been scouring the internet for the best gifts for your friends and family.

Now we are sure you are almost done with your holiday gift list (right?), but just in case you haven’t found the right tech gift for the “geeky one” in your life, don’t worry – your search is over!

We present to you the 10 impractical but fantastic tech-related gifts for the nerds on your list:

READ MORE

Pocari Sweat Lunar Website


The Inbox Diaries is a series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to.

This Week’s Stories:

Will Facebook’s Slingshot App Challenge Snapchat?
In a story published yesterday, Financial Times reported that Facebook might be having another go at the Snapchat crowd. Despite their rebuffed attempts at a Snapchat takeover, Facebook apparently remains interested in the market. According to the article, Facebook is working on a short video messaging app called Slingshot, which could released as early as this month.

READ MORE

STYLE SWITCHER

Layout Style

Header Style

Accent Color