It’s that time of year, two weeks before Halloween, when your inbox starts serving up some real subject line gems. Nothing seems to inspire marketers to unleash their cheesy side quite like Halloween, and in honor of their efforts, we’re sharing some of the best (and worst) puns that have popped up in the Webs marketing team’s inboxes lately.

But as much fun as we like to poke at cheesy lines, the truth is they can be very effective. They can be attention grabbing, shareable (clearly), and highly memorable. So when you’re creating your own Halloween email offers this year, perhaps it may be better to embrace the cheese than fear it. If there’s any time of year when it’s appropriate to show your creativity, this may be it. But for the sake of all our inboxes, please pun responsibly.

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