Any words you read will evoke an emotion. A news article chronicling a devastating event will make you feel a certain way, while a humorous story will elicit an entirely different response. Or maybe you’re reading an opinion piece you vehemently disagree with.

Whatever the subject matter, the genre and tone of the writing will determine a reader’s emotional engagement with the text. But did you know that font has just as much of an impact on reader emotions? Let’s take a look at how to leverage fonts as you design your website.


How to Speak Designer Infographic Cover Photo

You have a vision for your small business. The vision is for your product, your mission, and every single detail down to your logo.

But sometimes small business owners have a hard time communicating that vision to the person that can turn their vision into a reality: their designer.

Maybe you’ve seen the client comments turned into posters, and fear that your lack of knowledge about design terms will leave you in that “terrible client” category. You want to maintain a happy and healthy relationship with your designer, but know that if you knew the proper terminology, you would both be happier with the final results.


File Types Infographic

As a small business owner, you have undoubtedly found yourself taking on many roles you might never have imagined yourself in; accountant, HR manager, marketer, and even graphic designer. If you promote your business, you will likely end up creating some kind of visual collateral for your brand, either by yourself or with a professional designer.

In creating that promotional material, you will have to decide what file type to use (or your graphic designer may request a certain type). Do you know where to start? If not, don’t feel bad – lots of people are confused about which type of image file to use when.


The following information was presented during our last webinar as a guide to help website owners  take their site to the next level. Webinar was intended to be a quick 30 minute guide to provide simple to follow tips from the Webs pros regarding the top 6 key elements that make up a good website.

Key Elements covered:

  1. Good Visual Design— Design is an all encompassing word for all the visuals elements of your website — logo, font(s), white space, theme/template, layout and colors.
    Using a theme that relates to the topic of your website can help to keep you/your content on track. When it comes to design it is important to remember to use white space and think about color usage and meaning.
  2. Content— The key to a good website is providing relevant content that your readers want.  Content should answer the question “what’s in it for me?”
  3. Navigation— Navigation is the “GPS” of your website. Navigation or Nav Bars are the buttons that get your visitors where they need to go to get information or do certain things. Usually this bar is along the top, as we in this one, or along the left side of the site.Should be simple to use and uncluttered. It is always a good idea to group like pages under the same topic to streamline navigation.
  4. Call to Action — The Call to Action is a set of words that urge your website visitors to take an immediate action on your website.  There is no magic formula to a good Call to Action. The key is to continuously test what works best for your website and your audience. Test the placement, size and color of these…make sure you use actionable words.
  5. Credibility — A good website instills trust from visitors. Good website design takes this into consideration by incorporating items that help identify that you are a legitimate resource. One way you can do so is by utilizing
    verified links, clearly stating your identity and contact info,  good grammar and employing social proof.
  6. Mobile site — More and more people are looking at your site from a mobile phone or web enabled device. It seems like anything with a screen and a microchip in it is capable of getting on the internet these days. Make sure your site is viewable on a mobile internet enabled device. Quick note: Webs websites are automatically converted into a mobile friendly site when you build it.

Webinar also covered 5 mistakes that could spell disaster for a website:


Layout Style

Header Style

Accent Color