wimpy_web_writers_slideshow

If you own or market a small business these days, you are going to have to do a fair amount of writing in order to grow it. There’s no getting around it: whether you have a website, are starting a blog, or need to create some printed collateral, it pays to be able to write clear and compelling copy.

While not everyone is born with the innate ability to write well, there are certain pitfalls you can learn to avoid in order to improve your god-given writing chops. In the Slideshare below, marketing expert Barry Feldman of Feldman Creative has collected some of the top characteristics of what he calls “Wimpy Web Writers.”

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Common Grammar Errors

Have you ever posted a link on Facebook to a great article that you spent hours writing, only to have the comments devolve into a debate about your word usage? If not, consider yourself lucky.

The thing about being a social media or content marketer is that when we make mistakes, we make them in front of the entire Internet. And if there’s one thing that people love to do online, it’s call people out. While a certain amount of trolling can (and should) be expected by successful content producers, the problem occurs when those mistakes overshadow the otherwise excellent content you’re putting out there.

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